Opinion: Why you need a mobile-friendly website
How do you stop Mobilegeddon harming your business?
Google’s latest update on 21st April aptly named Mobilegeddon has sent the business world into a bit of a spin and for good reason. If your website is not fully optimised for mobile searches, the chances are your search rankings are going to be seriously and negatively impacted which could ultimately hurt your bottom line.
So, What Does it All Mean?
The long and short of it is that Google’s newest update changes how your site is ranked, favouring mobile-friendly websites and penalising those that are not. The update will have a massive impact on the majority of businesses – larger B2B businesses with extensive websites will suffer just as much as smaller ones who perhaps don’t currently have the resources for a website refresh.
These days mobile devices “rule” and for a long time the search engine giant has been gearing up to enhance the mobile search experience. If your pages are not mobile-friendly and you need to bear in mind the bots will crawl each page of a website and rank them accordingly, then your business could seriously loose out.
How will the Google Update Impact Your Rankings?
The last 12 months or so saw an 89% rise in mobile searches on a global scale. If your site doesn’t perform well on a device whether it’s a smartphone or other mobile handset, potential clients are not going to be won over which could adversely affect your rankings. You’ll see your site dropping down the list to near obscurity (which these days is any ranking after the first page!) if you don’t make every page mobile-friendly.
What you Need to Know
These changes will not affect your desktop or even tablet search results as these will remain the same. However, it will affect searches made from mobiles. With this said and as previously mentioned 89% of searches are made from mobile devices so even though your site won’t disappear altogether in the search results department, you will be missing out on a whole lot of business when it comes to mobile searches.
Every Page Needs to be Mobile-Friendly
It’s not just your home page that needs to be mobile-friendly because Google now checks each and every page of your site. The more pages that meet the changes, the higher score you’ll be given in mobile search rankings.
The other thing to bear in mind is that Google’s new search algorithm now works in real-time. If you think your site isn’t mobile-friendly which probably means it isn’t, then getting it updated is essential. The changes you make to your site will be picked up by Google almost straight away unlike in the past when it took several days.
However, web crawlers still need a bit of time to index things, but it will be done a lot faster than in days gone by although it might take a couple of weeks to fully role out the changes. In short, the sooner you get started, the better.
Lastly, Testing your Mobile-Friendly Website
There are several online tools available including Google’s own mobile-test and it’s a very good idea to take advantage of them to see just how mobile-friendly each page of your website actually is. The thing to remember is that it’s not too late to put things right, but the sooner you get started, the faster Google will index the changes and the sooner your site will figure in mobile searches.
To find out how the Marketing Lady & Co can help, contact Katrina@themarketinglady.co.uk