London-based B2B Marketing Consultancy, The Marketing & Lady & Co has been named a Certified Solution Provider by Constant Contact®, Inc., the trusted marketing advisor to more than 600,000 small businesses worldwide.

As a Certified Solution Provider, The Marketing & Lady & Co has completed the Constant Contact Certification Programme which provides training on the Constant Contact Toolkit™, marketing best practices, and business development. This training imparts industry-leading knowhow on marketing and services to create meaningful results for programme participants and the clients that they serve.

Long Live Email Marketing

Katrina Dixon, Director at The Marketing Lady & Co comments “There is a perception in the industry that email marketing is a thing of the past, replaced by inbound marketing techniques but that simply is not true.  Email marketing is here to stay, and when implemented using best practice, it can deliver highly effective results.  For the past year, using the Constant Contact Email Toolkit, I have launched a new international service offering for one of my B2B clients generating a solid revenue stream.  The tool allows us to design professionally branded emails,  schedule emails to segmented opt-in lists and importantly monitor the response rates and click through rates to identify warm leads for follow-up.   Whilst I predominantly use the tool for email marketing, it has much more to offer small businesses and in order to be able to offer my clients the best possible tools, it was important to gain a deeper understanding of the online marketing platform by becoming a Certified Solution Provider.”

Quality Expertise to Drive the Success of Your Business

“Our Solution Providers are an incredibly valuable asset to small organisations—they’re the agencies, consultants, designers, and developers who we trust to provide hands-on assistance to small businesses. The certification programme gives our most engaged Solution Providers access to the education that keeps them on the leading edge of marketing best practices. Small organisations can be confident that when they’re working with a Certified Solution Provider, they’re getting quality expertise that will drive the success of their business,” said Arthur Steinert, vice president and general manager, channel partner sales and marketing, Constant Contact. “By becoming a Certified Solution Provider, The Marketing Lady & Co has shown true commitment to understanding and implementing best practices in online marketing—and delivering measurable results for the clients that seek the services of The Marketing Lady & Co”.

If you are interesting in exploring what Constant Contact can do for you click for a free trial . Alternatively, contact katrina@themarketinglady.co.uk and we would be happy to provide email marketing consultancy or support your ongoing digital marketing plans.

About Constant Contact, Inc. Constant Contact helps small businesses do more business. We have been revolutionizing the success formula for small businesses, nonprofits, and associations since 1998, and today work with more than 600,000 customers worldwide. The company offers the only all-in-one online marketing platform that helps small businesses drive repeat business and find new customers. It features multi-channel marketing campaigns (newsletters/announcements, offers/promotions, online listings, events/registration, and feedback) combined with shared content, contacts, and reporting; free award-winning coaching and product support; and integrations with critical business tools – all from a single login. The company’s extensive network of educators, consultants/resellers, technology providers, franchises, and national associations offer further support to help small organizations succeed and grow. Through its Innovation Loft, Constant Contact is fueling the next generation of small business technology.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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