A Content Confession

I confess … during 2015 I struggled to keep the news section of my website up-to-date and this is something that bothers me, particularly as I’m constantly telling my clients that it’s so very important for your brand and SEO, amongst other things, to have a well-maintained, content-rich website.

So in 2016 I’m going to try a new approach.  I’m plan to share with you some of the great marketing resources I come across in the day-to-day running of The Marketing Lady.  Some of this information pops into my in-box daily from newsletters I have subscribed too, other information I go in search of to fulfil a specific knowledge gap or for campaign inspiration.   There is a wealth of information available online to help you become a better B2B marketer, and I plan to share some of this with you; this will include free templates, industry reports and B2B case studies.

Content Marketing Expertise

If you are a B2B organisation, I expect that if you haven’t already implemented a content marketing strategy, it is somewhere in your plans for 2016.  Assuming you haven’t come across it already, I would like to introduce you to the must-visit website for content marketing : the Content Marketing Institute.    The Content Marketing Institute is the leading website for content marketing education.  It is packed full of How To Guides, Free Templates,  Ideas & Inspiration and Case Studies on how you can use Content Marketing to attract and retain customers.

To kick-start your 2016 plans,  the Content Marketing Institute have collated 23 Checklists, Templates, and Guides to help you to manage your content initiatives – covering 4 key areas:  thinking, planning, doing, and improving.

Checklists, Templates and Guides

Here are examples of some of the Checklists, Templates and Guides you will find:

  • kicking off a successful content marketing programme will be very difficult if you don’t have full stakeholder buy-in. The buy-in check-list will help you to develop a compelling business case to convince your stakeholders of the merits of this marketing programme.
  • Buyer Persona Guides will help you to understand your audience so that you are writing with a purpose. Consider your buyers – what are their characteristics, needs and role in the purchasing process? What information would they find of value from you to help their purchasing decision?
  • a Content road map template will help you to structure your content and outlines some of the hows, whats and whys of your content strategy. It will help you to take into account details such as the topic, author, timelines etc.
  • Vitally important for keeping content development on track from idea generation to completion is an Editorial Calendar, and one is provided which can be customised for your own specific needs.

So, what are you waiting? Go check out the Content Marketing Institute. I am sure you will find something to suits your needs and help you to move your content marketing strategy forward in 2016.

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