For almost two years, The Marketing Lady & Co has been providing B2B marketing services to Barnes International, a small team but leading player in the card & payment test tools space. Based in Petersfield, UK, Barnes Chip & PIN (EMV) test tools serve financial institutions and card manufacturers in over 600 locations worldwide. The Need for a New Website The existing website was 5 years old and didn’t meet the

The Marketing Lady & Co is pleased to unveil their latest branding and website project for Dublin-based telecoms billing solution provider, iCONX solutions. Whilst the initial brief was to relaunch their website, it was decided early in the project to extend it to a full rebrand. Rebrand and Website Objectives Established in 2001, iCONX provides interconnect billing and routing optimisation solutions to some of the world’s leading telecom companies. The

Google’s latest update on 21st April aptly named Mobilegeddon has sent the business world into a bit of a spin and for good reason. If your website is not fully optimised for mobile searches, the chances are your search rankings are going to be seriously and negatively impacted which could ultimately hurt your bottom line. So, What Does it All Mean? The long and short of it is that Google’s