Branding

Your brands sits at the heart of all your marketing activities.  It represents your visual identity, your message and your tone of voice. It is what makes you unique and sets you apart from your competitors in the eyes of your customers and prospects.  Ultimately it influences the decisions your buyers make – and whether they will choose to partner with you or not.

If it’s been a while since you took a look at your brand, it could well be time for a refresh.

# Is your message still appropriate in today’s market?
# Is your logo looking tired and worn?
# Do you stand out from your competition?
# Are your customers loyal and do they act as brand ambassadors?
# Do people talk positively about you on social media?

If you have concerns about your answers to these questions, please do get in touch.

We will work with you to get your brand firing on all cylinders.

Our services include:

# a competitor analysis
# evaluation of your target market
# defining your USPs and positioning
# visual design of your brand
# development of brand guidelines
# roll out of your  brand across corporate & marketing assets

Email Marketing

Email marketing remains a low-cost and effective form of communication if implemented correctly.  It provides an easy way for you to keep in touch with customers and prospects.

Campaigns can include event invitations,  sharing new content, announcing new customers and portfolio developments,  or simply sending festive greetings. But emails are easily to delete and sadly the majority will go unread.

So what steps can you take to improve the effectiveness of your email campaigns?

Some of the requirements for success include:

# a quality database – preferably built in-house and not bought.
# a strong call to action – what do you want the reader to do?
# a well-crafted and tested message – why should they do what you want them to?
# a professional design – consistent with your brand.
# an email automation tool – allows you to send and track email responses.
# timely follow-up – a courtesy call closes the loop and helps move prospects through the lead funnel.

If you want to improve the ROI of your email activity and increase your open rates, contact us.

Our services include:

# database building & segmentation
# email template design
# copy writing of emails & newsletters
# distribution of email campaigns
# response management
# database maintenance
# analysis & reporting on campaign performance

Event Marketing & Management

Events are a core part of the business-to-business marketing plan, and we have vast experience of managing them.  Our events experience includes webinars, exhibitions, seminars, training programmes and user conferences, and these have been organised from the UK and delivered all over the world.

There is no stone we leave unturned to ensure your event delivers on your objectives, and your customer and prospect engagement is first class.

Our services include:

# event planning, management and budgeting
# correspondence with conference producers
# venue sourcing for independent events
# negotiation with and management of all suppliers
# exhibition stand design and build-up
# event promotions, such as prize draws and competitions
# management of all collateral and sales literature
# event-specific PR
# delegate acquisition and scheduling of meetings
# client entertainment
# sourcing of gifts and give-aways
# personnel briefing
# social media
# post event review and recommendations
# post event lead tracking and ROI evaluation

Public Relations

Public Relations is playing an increasingly important role in today’s digital world, where keyword rich press releases are used to enhance SEO performance. And let’s not forget the offline world, where personal engagement with key influencers could help your marketing budget and effectiveness reach far beyond costly advertising.

Every company has a unique story to tell about developments in their portfolio and successes with their customers. Also, as a leader in your field we are sure you have a strong point of view about industry developments. We can help you tell your stories in an engaging manner and get your viewpoint published.

We can work with your clients to build case studies, and develop award nominations to get you the recognition you deserve.

Our services include:

# development of your PR strategy
# identification of your target media and analysts
# building press kits and fact sheets
# writing and distributing SEO-friendly press releases
# monitoring and valuing press coverage
# forward feature monitoring
# management of editorials and advertorials
# co-ordination of press interviews and briefings
# organisation of photo shoots
# preparation of case studies
# identification of awards
# preparation and submission of award nominations

Strategy Development

It’s not unusual for some clients to come to us with a blank sheet of paper. They know they need marketing, because marketing means more business. Beyond that they need guidance on the most appropriate marketing strategy for them.

And that is just the type of project we love to get involved in.

Starting from the very beginning of the process, we can  help you to understand the role marketing can play in supporting your business, and develop and deliver a clear strategy and action plan to ensure objectives are met.

Our services include:

# auditing your current situation
# understanding your competitors and their USPs
# identifying your customers segments and their needs
# setting your marketing objectives
# developing appropriate messages
# choosing the right channels for your message and your audience
# developing a tactical communication plan, with timescales and budgets
# establishing control mechanisms to measure campaign effectiveness and to ensure objectives are met